MEM is a kaleidoscopic explosion of lavender that challenges every preconceived notion of the note. Rather than a simple, soapy herb, perfumer Antonio Gardoni presents lavender as a living, breathing...
The community is highly polarized over MEM, with enthusiasts hailing it as a boundary-pushing work of art while detractors find its density and "fermented" floral notes overwhelming or challenging.
Performance is widely considered exceptional, with a consensus that the fragrance lasts well over twelve hours and possesses a "nuclear" projection that can easily fill a room.
It is frequently compared to a modernized, wilder version of Guerlain’s Jicky or MDCI’s Chypre Palatin, though many note it lacks the heavy resinous base of the latter in favor of a more "virile" and "unrestrained" floral character.
While it is technically a fourgère, the addition of heavy animalics and tropical florals like ylang-ylang makes it a popular choice for evening wear and special occasions during the fall and winter.
Common descriptors from users include "malty," "savory," and "sultry," with some noting a peculiar but fascinating contrast between its medicinal herbal notes and its sweet, gourmand-leaning drydown.
