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Fragrance Guide

Learn how fragrance notes and concentrations work, how to sample perfume, and how to compare scents. Find plain-language explanations and practical buying guides.

Start with the question you want answered: what a perfume smells like, how different versions compare, or how to choose a sample. These guides explain the terms you will encounter and the limits of what a label or note list can tell you.

If you're new to fragrance, start with how to choose perfume, then use the sampling guide to compare your shortlist. You can also browse notes and accords that appear in perfumes you already enjoy.

Top, heart and base notes describe a fragrance's development, but they do not follow a fixed clock or reveal its formula. Eau de toilette and eau de parfum identify formats; they can also be different compositions. Compare the exact versions and test them before drawing conclusions about strength or wear time.

Where to start

Guides