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Fragrance Guide

A reader's guide to fragrance: how concentrations work, what notes and accords actually describe, how to read a brand, and where to find editor-picked best-of lists.

Fragrance is two languages stacked on top of each other. There's the chemistry — top notes that evaporate in the first minute, heart notes that bloom across the first hour, base notes that decide how you smell six hours in. And there's the marketing language — EDP versus EDT, "woody amber," "clean", "intense" — that often hides whether a fragrance will actually work for you. The pages below translate between the two.

If you're new to fragrance, the fastest path is to figure out which notes you respond to and which accords keep showing up in the perfumes you like. From there, the catalog becomes navigable instead of overwhelming.

Reading a fragrance from the outside means knowing the rough shape: top notes that announce the perfume in the first minutes (citrus, mint, light fruits), heart notes that hold the centre for a few hours (florals, spices, green accords), and base notes that settle into your skin for the rest of the day (woods, musks, amber, vanilla). Concentration matters too — eau de cologne and eau de toilette stay bright and ephemeral, while eau de parfum and parfum trade brightness for depth and longevity.

Where to start

Guides