Flanker
A flanker is a related fragrance launched under an existing perfume name. Learn how it differs from reformulation, concentration changes and special packaging.
Updated
A flanker is a related release built around an existing perfume name or line. It may change the scent direction, concentration or intended style while retaining a recognizable connection through its name and presentation.
Words such as intense, sport or an added seasonal name can signal a flanker, but they do not provide a dependable formula or performance comparison. A related release may smell quite different from the fragrance that introduced the line.
Check the full name and version when sampling or shopping.
- Original release
- The fragrance from which a named line or related series developed.
- Flanker
- A distinct related release that shares an established fragrance identity or name.
- Reformulation
- A change to the formula of an existing release, rather than necessarily a separately named addition.
- Concentration variant
- A release in another concentration. It may also change the composition; terminology about whether it is a flanker varies.
- Special packaging
- A different bottle or box can contain the same fragrance. Presentation changes alone do not establish a new scent.