This Is Him! by Zadig & Voltaire opens with a sharp, almost electric jolt of black pepper and grapefruit — a pairing that feels citrusy and aggressive in the best sense, like stepping out into cold ai...
Consistently described as an underrated pick in the designer category, often appearing on "underappreciated" lists alongside pricier options like Mr. Burberry and H24
Performance draws a consistent pattern: strong, spicy projection in the opening hours that pulls back into a warmer, skin-close finish — noticeable but not overwhelming
Falls and winters are the clear sweet spot seasonally, with the smoky incense and warm sandalwood thriving in cooler temperatures; summer wear is widely considered a mismatch
Works best in evening and night-out contexts — the leather-jacket, low-light energy doesn't translate as naturally to office or daytime wear
Fans of the flanker This Is Her! sometimes recommend both as a well-matched pair, noting the shared DNA of spicy-sweet-woody accords running through both