Gucci Rush is the kind of fragrance that announces itself before you even enter the room. Launched in 1999 and created by perfumer Michel Almairac, it opens with a bright, slightly tart burst of peach...
Performance is a genuine strength — Rush has a reputation for lasting well on skin and projecting with real presence, making it one of the more reliable EDTs from this era in terms of wearability.
The fragrance is considered polarizing: enthusiasts love it precisely for its loud, synthetic, club-ready personality, while those who prefer natural or subtle florals often find it too much.
Cooler weather and evening settings are the near-universal recommendation — fall and winter nights, parties, and nights out are where it earns the most praise; daytime and hot weather use is widely considered a misfire.
There's a noted unisex quality to Rush despite its women's positioning — the coriander, patchouli, and vetiver give it masculine edges that make it feel like more than a standard feminine floral.
Stockpiling behavior is common among fans, particularly given its current availability situation under Coty, which speaks to how strongly attached its devotees are to the specific character of the formula.
