Izia is a modern take on the traditional rose, stripping away the heavy powder and velvet of the past in favor of a bright, crystalline sparkle. The scent opens with a sharp, invigorating burst of whi...
The fragrance is widely regarded as a premiere "freshie" for rose lovers, frequently compared to the realistic, citrus-tinged floral profile of Jo Malone Red Roses but with the added "sparkle" of a classic aldehydic perfume like Hermès Calèche.
While it projects strongly upon initial application, the consensus is that it settles into an intimate scent profile. However, enthusiasts frequently note that its longevity is significantly extended when sprayed on clothing, often lasting until the next wash.
Most users recommend Izia for daytime wear during the spring and summer, as the zesty bergamot and airy florals thrive in warmer weather and high humidity.
There is a notable distinction in the community between this original version and its flanker, Izia La Nuit; while the original is praised for being clean and bright, the flanker is often preferred by those seeking a deeper, more nocturnal, and jammy rose experience.
Some users find the opening to be quite sharp or lemony, which can be polarizing for those who prefer creamy or gourmand florals over astringent, zesty ones.
