1740 Eau de Cologne by Histoires de Parfums | Fragrance Fragrance
What does 1740 smell like?
Named for the birth year of the Marquis de Sade, 1740 by Histoires de Parfums doesn't exactly ease you in gently. The opening arrives with bergamot doing its brightening work alongside davana — a note...
Performance is consistently cited as a genuine strength — longevity runs well into the day or evening, and projection is confident enough that application requires some restraint.
The Marquis de Sade association isn't just marketing — enthusiasts describe a genuinely dark, complex character here, with the caveat that this is not a beginner fragrance and can be overwhelming on first encounter.
Common comparisons land it near Serge Lutens Ambre Sultan territory for resinous amber depth, though 1740 skews more leather-forward and spicier in its bones.
The fragrance has a reputation for being better on some skin chemistries than others — a sample before committing is widely recommended, since the davana and immortelle combination can read differently from person to person.
At its price point for a niche eau de parfum, the community broadly considers it fair value — the 60ml bottle is designed to resemble a full 120ml, which draws mixed feelings but the juice itself is rarely criticized as overpriced for what it delivers.