Emporio Armani - Because It's You bottle

$94.49

Typical priceChecked Aug 20

FragranceNetTrusted

Buy now Compare all 2 prices Compare 2 prices

We may earn a commission.

Emporio Armani - Because It's You

Giorgio Armani·2017·Eau De Parfum

from $16.09· Checked Aug 20 Compare

$94.49

Typical priceChecked Aug 20

FragranceNetTrusted

Buy now Compare all 2 prices Compare 2 prices

We may earn a commission.

Accords

Notes

TopRaspberry//Neroli

HeartRose absolute

BaseVanilla//White musk//Patchouli

Where to buy Emporio Armani - Because It's You

from $16.09 (10ml) · 1 retailer

Every retailer shown here is a seller we’ve vetted.

150ml

Checked Aug 20

PerfumaniaOut of stock

$123.95Check

100ml

Checked Aug 20

FragranceNet

$94.49Buy

PerfumaniaOut of stock

$90.95Check

Today's best price of $94.49 is about the typical price for this size, based on 59 days of tracking.

50ml

Checked Aug 20

PerfumaniaOut of stock

$65.95Check

10ml

Checked Aug 20

FragranceNet

$16.09Buy

Today's best price of $16.09 is about the typical price for this size, based on 59 days of tracking.

Price history

100ml price trendLow $79.79 · High $94.49

Amazon

Price not trackedBuy

Get on the early list. We'll email you as this rolls out.

Prices are collected from third-party retailers and updated periodically. Always verify the price on the retailer's site before purchasing. We may earn a commission on purchases made through our links.

What does Emporio Armani - Because It's You smell like?

Because It’s You is a bright, optimistic blend that leans heavily into sweet gourmand territory while maintaining a polished, fruity freshness. The opening is defined by a tart, syrupy raspberry paire...

Details

House: Giorgio Armani
Concentration: Eau De Parfum
Gender: feminine
Year: 2017
Longevity: 7.3 / 10
Sillage: 7.1 / 10
Scent Profile: Floral, Sweet, Fruity, Synthetic, Gourmand
Best Seasons: Spring, Fall
Best Occasions: Daily, Leisure
Perfumer: Anne Flipo, IFF (International Flavors & Fragrances)

Community Insights

0

Fragrantica

The consensus points toward high versatility; while it is sweet enough for casual leisure, it is frequently cited as polished enough for business settings and daily office wear.
Performance is widely regarded as reliable, typically offering a full workday of longevity with a noticeable but polite projection that won't overwhelm a room.
Enthusiasts often compare its punchy raspberry note to Lancôme’s Trésor Midnight Rose, though many find Because It’s You to be creamier and more grounded due to the vanilla base.
While generally praised for its mass appeal and "crowd-pleasing" nature, some hobbyists debate its synthetic qualities, noting that it prioritizes a modern, clean-sweet aesthetic over realistic botanical scents.

Frequently Asked Questions

How does this perform throughout the day?+

It is known for having solid longevity, generally lasting between six to eight hours on the skin. The projection is strongest in the first two hours before settling into a consistent, sweet scent bubble.

Is this seasonal or can it be worn year-round?+

While it is most popular during the spring and fall, the sweetness is balanced enough for summer wear and the vanilla-patchouli base provides enough warmth for winter, making it a functional year-round choice.

How does Because It’s You compare to other Armani fragrances?+

Compared to the more mysterious and heavy Armani Code line, this is significantly brighter and fruitier. It trades the dark, spicy elements found in other Armani offerings for a more cheerful, gourmand-leaning profile.

Is the rose note very prominent?+

The rose absolute provides the structure of the fragrance, but it is not a "pure" rose scent. It is heavily blended with raspberry and vanilla, resulting in a fruity-floral hybrid rather than a traditional floral.

Appears in Collections

Everyday Fragrances1626 Eau de Parfum Fragrances1104 Feminine Fragrances2169 2010s Fragrances3361 Fragrances Starting With E361

Similar Fragrances

Giorgio Armani

Emporio Armani - Diamonds

Eau De Parfum

Giorgio Armani

Emporio Armani White for Her

Eau De Toilette

Giorgio Armani

My Way

Eau De Parfum

Giorgio Armani

Sì Intense

Eau De Parfum

Giorgio Armani

Sì

Eau De Parfum

Giorgio Armani

Emporio Armani - Stronger With You

Eau De Cologne

Giorgio Armani

Sì Intense

Eau De Parfum

Giorgio Armani

Sì

Eau De Toilette

What does Emporio Armani - Because It's You smell like?

Because It’s You is a bright, optimistic blend that leans heavily into sweet gourmand territory while maintaining a polished, fruity freshness. The opening is defined by a tart, syrupy raspberry paire...

Details

House: Giorgio Armani
Concentration: Eau De Parfum
Gender: feminine
Year: 2017
Longevity: 7.3 / 10
Sillage: 7.1 / 10
Scent Profile: Floral, Sweet, Fruity, Synthetic, Gourmand
Best Seasons: Spring, Fall
Best Occasions: Daily, Leisure
Perfumer: Anne Flipo, IFF (International Flavors & Fragrances)

Community Insights

0

Fragrantica

The consensus points toward high versatility; while it is sweet enough for casual leisure, it is frequently cited as polished enough for business settings and daily office wear.
Performance is widely regarded as reliable, typically offering a full workday of longevity with a noticeable but polite projection that won't overwhelm a room.
Enthusiasts often compare its punchy raspberry note to Lancôme’s Trésor Midnight Rose, though many find Because It’s You to be creamier and more grounded due to the vanilla base.
While generally praised for its mass appeal and "crowd-pleasing" nature, some hobbyists debate its synthetic qualities, noting that it prioritizes a modern, clean-sweet aesthetic over realistic botanical scents.

Frequently Asked Questions

How does this perform throughout the day?+

It is known for having solid longevity, generally lasting between six to eight hours on the skin. The projection is strongest in the first two hours before settling into a consistent, sweet scent bubble.

Is this seasonal or can it be worn year-round?+

While it is most popular during the spring and fall, the sweetness is balanced enough for summer wear and the vanilla-patchouli base provides enough warmth for winter, making it a functional year-round choice.

How does Because It’s You compare to other Armani fragrances?+

Compared to the more mysterious and heavy Armani Code line, this is significantly brighter and fruitier. It trades the dark, spicy elements found in other Armani offerings for a more cheerful, gourmand-leaning profile.

Is the rose note very prominent?+

The rose absolute provides the structure of the fragrance, but it is not a "pure" rose scent. It is heavily blended with raspberry and vanilla, resulting in a fruity-floral hybrid rather than a traditional floral.

Does it smell very mature or very young?+

The community generally agrees that it bridges the gap well; the raspberry gives it a youthful energy, while the white musk and patchouli provide a sophisticated dry-down suitable for all ages.

Is this a good choice for a blind buy?+

Because of its mass appeal and balanced sweet-fruity profile, it is considered a relatively safe gift or blind purchase for those who enjoy contemporary gourmand fragrances.

from $16.09· Checked Aug 20 Compare

Accords

Notes

TopRaspberry//Neroli

HeartRose absolute

BaseVanilla//White musk//Patchouli

Similar Fragrances

Giorgio Armani

Emporio Armani - Diamonds

Eau De Parfum

Giorgio Armani

Emporio Armani White for Her

Eau De Toilette

Giorgio Armani

My Way

Eau De Parfum

Giorgio Armani

Sì Intense

Eau De Parfum

Giorgio Armani

Sì

Eau De Parfum

Giorgio Armani

Emporio Armani - Stronger With You

Eau De Cologne

Giorgio Armani

Sì Intense

Eau De Parfum

Giorgio Armani

Sì

Eau De Toilette

Appears in Collections

Everyday Fragrances1626 Eau de Parfum Fragrances1104 Feminine Fragrances2169 2010s Fragrances3361 Fragrances Starting With E361

$94.49

Typical priceChecked Aug 20

FragranceNetTrusted

Buy now Compare all 2 prices Compare 2 prices

We may earn a commission.

$94.49

Typical priceChecked Aug 20

FragranceNetTrusted

Buy now Compare all 2 prices Compare 2 prices

We may earn a commission.

Where to buy Emporio Armani - Because It's You

from $16.09 (10ml) · 1 retailer

Every retailer shown here is a seller we’ve vetted.

150ml

Checked Aug 20

PerfumaniaOut of stock

$123.95Check

100ml

Checked Aug 20

FragranceNet

$94.49Buy

PerfumaniaOut of stock

$90.95Check

Today's best price of $94.49 is about the typical price for this size, based on 59 days of tracking.

50ml

Checked Aug 20

PerfumaniaOut of stock

$65.95Check

10ml

Checked Aug 20

FragranceNet

$16.09Buy

Today's best price of $16.09 is about the typical price for this size, based on 59 days of tracking.

Price history

100ml price trendLow $79.79 · High $94.49

Amazon

Price not trackedBuy

Get on the early list. We'll email you as this rolls out.

Prices are collected from third-party retailers and updated periodically. Always verify the price on the retailer's site before purchasing. We may earn a commission on purchases made through our links.