Elite by Floris is a quintessential study in British restraint and traditional masculinity. Launched in 1979, it captures the atmosphere of a classic Jermyn Street barbershop, opening with a sharp, bracing blast of citrus and aromatics. The initial impression is defined by the crispness of lemon and grapefruit, but it quickly takes a darker, forest-like turn as juniper berry and cedar leaf create a cool, resinous air. It smells like a brisk morning walk through a damp evergreen woods, transitioning from bright sunshine to the shaded depth of the treeline. As the fragrance settles, it reveals a heart of bay leaf and fir balsam, which provides a herbal, slightly medicinal greenness that feels buttoned-up and professional. This isn't a modern, sugary scent; it is earthy and grounded. The dry down is where the "elite" character truly emerges, moving into a mossy, leathery base supported by vetiver and patchouli. It feels like high-quality wool, polished leather, and the faint, lingering scent of traditional grooming soaps. Wearing it provides a sense of quiet confidence—it is the olfactory equivalent of a well-tailored navy suit.
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from $18.19· Checked Oct 8 Compare


Typical priceChecked Oct 8
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Typical priceChecked Oct 8
Fragrance Fragrance is an independent price-comparison service, not a retailer or marketplace. We do not sell, stock, ship, or accept payment for products. Purchases are completed on third-party retailer sites. We are not affiliated with or endorsed by fragrance brands. How buying works.
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bottles from $18.19 (10ml) · 1 retailer
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Today's best price of $87.49 is about the typical price for this size, based on 91 days of tracking.
Today's best price of $18.19 is about the typical price for this size, based on 91 days of tracking.
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Fragrance Fragrance is an independent price-comparison service, not a retailer or marketplace. We do not sell, stock, ship, or accept payment for products. Purchases are completed on third-party retailer sites. We are not affiliated with or endorsed by fragrance brands. How buying works.
Prices are collected from third-party retailers and updated periodically. Always verify the price on the retailer's site before purchasing. We may earn a commission on purchases made through our links.