Loulou arrived in 1987 like a bolt of New Wave electricity — not the polished, shoulder-padded glamour of Giorgio or the aristocratic menace of Poison, but something stranger and more personal. Jean G...
Performance is consistently called out as a genuine strength — enthusiasts report exceptional longevity and projection, with the fragrance staying present through a full day from a single spray, and the general consensus is that heavy-handedness is easy to achieve and easy to avoid if you apply lightly.
The fragrance is widely considered a cool-weather and evening scent — it belongs to autumn nights and winter events, and multiple voices in the community suggest it has little place in summer or daytime contexts.
There's an ongoing reformulation debate: longtime wearers often describe older versions as darker, more complex, and less sweet, while some feel the current formulation has leaned further into vanilla and lost some of the earthy, resinous tension that made the original so distinctive.
Comparisons to other bold 1980s orientals like Poison and Coco come up frequently, but enthusiasts are quick to position Loulou as its own thing — less about glamour and status, more about a kind of downtown, art-school edge that's harder to place.
The fragrance has a genuinely nostalgic pull for many — it tends to be described as a childhood memory scent before it's described as a personal signature, and that association drives both its devoted following and its slightly polarizing reputation among those encountering it fresh.
