90 Pure White by Banana Republic | Fragrance Fragrance
What does 90 Pure White smell like?
90 Pure White is like the olfactory equivalent of a freshly laundered white t-shirt hanging to dry in a breeze. It opens with a sharp, cooling blast of grapefruit and bergamot that feels crisp and rev...
The consensus on performance is that this is a fleeting fragrance; while it smells incredibly clean and pleasant upon application, it tends to fade quickly and requires frequent reapplication throughout the day.
Many enthusiasts categorize this as a "simple" scent, specifically pairing the tea, citrus, and musk notes as a reliable, easy-to-wear combination for those who dislike complex or heavy perfumes.
There is a notable polarizing discussion regarding its "synthetic" nature; while some find the plasticky, musky undertone to be modern and "sterile-clean," others wish it had a more natural presence.
It is widely regarded as a versatile, unisex staple that excels in high-heat situations, though it is frequently compared to the scent of luxury hotel soaps or high-end detergents rather than a traditional cologne.
