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What does 90 Pure White smell like?

90 Pure White is like the olfactory equivalent of a freshly laundered white t-shirt hanging to dry in a breeze. It opens with a sharp, cooling blast of grapefruit and bergamot that feels crisp and rev...

Details

House: Banana Republic
Gender: unisex
Year: 2017
Longevity: 6.1 / 10
Sillage: 5.6 / 10
Scent Profile: Floral, Fresh, Citrus, Green, Synthetic
Best Seasons: Spring, Summer
Best Occasions: Daily, Leisure
Perfumer: Patricia Choux

Community Insights

Based on 1 discussions

The consensus on performance is that this is a fleeting fragrance; while it smells incredibly clean and pleasant upon application, it tends to fade quickly and requires frequent reapplication throughout the day.
Many enthusiasts categorize this as a "simple" scent, specifically pairing the tea, citrus, and musk notes as a reliable, easy-to-wear combination for those who dislike complex or heavy perfumes.
There is a notable polarizing discussion regarding its "synthetic" nature; while some find the plasticky, musky undertone to be modern and "sterile-clean," others wish it had a more natural presence.
It is widely regarded as a versatile, unisex staple that excels in high-heat situations, though it is frequently compared to the scent of luxury hotel soaps or high-end detergents rather than a traditional cologne.

Frequently Asked Questions

Is 90 Pure White better for summer or winter?+

This fragrance is most effective in spring and summer. Its cooling green tea and citrus notes are designed to feel refreshing in humidity, whereas it may lack the depth to cut through the cold in winter.

Is this fragrance truly unisex?+

Yes, it sits right in the middle of the spectrum. It avoids the heavy woods often found in men's scents and the sugary sweetness found in women's florals, opting instead for a neutral lavender, musk, and tea profile that anyone can wear.

How long does the scent typically last?+

Longevity is one of the main points of discussion for this fragrance. It is known to be a lighter scent that stays close to the skin and usually requires reapplication after a few hours, as it does not have the staying power of heavier ambery or woody fragrances.

What are the best occasions to wear this?+

Because it is so clean and unobtrusive, it is ideal for professional environments, business meetings, and casual daytime errands. It is also a popular choice for the gym or "sporty" activities where you want to smell fresh without being "perfumey."

Appears in Collections

Everyday Fragrances1626 Unisex Fragrances3693 2010s Fragrances3361

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from $38.49· Checked Jul 8 Compare

What does 90 Pure White smell like?

90 Pure White is like the olfactory equivalent of a freshly laundered white t-shirt hanging to dry in a breeze. It opens with a sharp, cooling blast of grapefruit and bergamot that feels crisp and rev...

Details

House: Banana Republic
Gender: unisex
Year: 2017
Longevity: 6.1 / 10
Sillage: 5.6 / 10
Scent Profile: Floral, Fresh, Citrus, Green, Synthetic
Best Seasons: Spring, Summer
Best Occasions: Daily, Leisure
Perfumer: Patricia Choux

Community Insights

Based on 1 discussions

The consensus on performance is that this is a fleeting fragrance; while it smells incredibly clean and pleasant upon application, it tends to fade quickly and requires frequent reapplication throughout the day.
Many enthusiasts categorize this as a "simple" scent, specifically pairing the tea, citrus, and musk notes as a reliable, easy-to-wear combination for those who dislike complex or heavy perfumes.
There is a notable polarizing discussion regarding its "synthetic" nature; while some find the plasticky, musky undertone to be modern and "sterile-clean," others wish it had a more natural presence.
It is widely regarded as a versatile, unisex staple that excels in high-heat situations, though it is frequently compared to the scent of luxury hotel soaps or high-end detergents rather than a traditional cologne.

Frequently Asked Questions

Is 90 Pure White better for summer or winter?+

This fragrance is most effective in spring and summer. Its cooling green tea and citrus notes are designed to feel refreshing in humidity, whereas it may lack the depth to cut through the cold in winter.

Is this fragrance truly unisex?+

Yes, it sits right in the middle of the spectrum. It avoids the heavy woods often found in men's scents and the sugary sweetness found in women's florals, opting instead for a neutral lavender, musk, and tea profile that anyone can wear.

How long does the scent typically last?+

Longevity is one of the main points of discussion for this fragrance. It is known to be a lighter scent that stays close to the skin and usually requires reapplication after a few hours, as it does not have the staying power of heavier ambery or woody fragrances.

What are the best occasions to wear this?+

Because it is so clean and unobtrusive, it is ideal for professional environments, business meetings, and casual daytime errands. It is also a popular choice for the gym or "sporty" activities where you want to smell fresh without being "perfumey."

Does this fragrance smell natural or synthetic?+

While it contains botanical notes like jasmine and vetiver, the overall composition has a distinct synthetic musk character. Users often describe it as smelling like "expensive laundry" or "clean plastic," which contributes to its minimalist, modern feel.

$38.49

Typical priceChecked Jul 8

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$38.49

Typical priceChecked Jul 8

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Buy now Compare all 2 prices Compare 2 prices

We may earn a commission.

Where to buy 90 Pure White

from $38.49 (75ml) · 2 retailers

Every retailer shown here is a seller we’ve vetted.

75ml

Checked Jul 8

FragranceNet

$38.49Buy

eCosmetics

$53.04Buy

Today's best price of $38.49 is about the typical price for this size, based on 25 days of tracking.

Price history

75ml price trendAt tracked low of $38.49

Amazon

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Prices are collected from third-party retailers and updated periodically. Always verify the price on the retailer's site before purchasing. We may earn a commission on purchases made through our links.