Ajwaa by Lattafa Pride is a dense, resinous fragrance that reads like a portrait of a Middle Eastern marketplace at dusk. It opens with a sharp, bright citrus flash of lemon and bergamot, but this fre...
The fragrance is widely recognized for its high performance, with many noting that the longevity and sillage are significant, typical of Lattafa’s "Pride" and gourmand-leaning lines.
Like many offerings from this house, enthusiasts often note a synthetic edge in the initial opening sprays, suggesting that the scent benefits from a brief "maturation" period or waiting for the mid-notes to develop on the skin.
Value is central to the conversation; it is frequently cited as a high-performing alternative to expensive niche resins, offering a similar "DNA" for a fraction of the cost.
Consensus places this firmly in the cold-weather category, with the majority of users recommending it specifically for fall and winter evenings or nights out.
There is a polarizing element regarding the intensity of the resins; some find the heavy frankincense and myrrh combination to be exceptionally well-done for the price, while others may find the "Arabic style" profile too overwhelming for casual daily wear.
