New Level opens with a sharp, invigorating snap of peppermint and cold citrus. The combination of bergamot and mandarin orange provides a bright, acidic greeting, while neroli adds a clean, slightly floral edge that keeps the start feeling polished. It is a brisk introduction that feels like a gust of fresh air, designed to wake up the senses without relying on heavy sweetness. As the initial brightness settles, the fragrance enters its woody and resinous heart. Mark Buxton weaves together frankincense and nutmeg to create a smoky, dry texture that is further complicated by the leathery warmth of saffron. This isn't a "churchy" incense; instead, it feels like smooth cashmere wood seasoned with spice. It transitions the scent from a zesty morning wake-up call to a sophisticated, grounded mid-day wear. The dry down is where New Level earns its "woody spicy" classification. A dense foundation of cedar, Indian sandalwood, and vetiver provides a sturdy, masculine backbone. There is a subtle earthiness from patchouli and a hint of oud that adds depth without becoming medicinal or overwhelming. While it possesses smoky and resinous qualities, the overall impression remains clean and controlled, making it feel like a high-end grooming product elevated to a complex personal scent.
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