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What does New Look smell like?

New Look (2024) is a stark departure from the traditional floral elegance often associated with the Dior name. Crafted by Francis Kurkdjian, this fragrance is a bold, minimalist exercise in contrast, defined by a massive dose of aldehydes that create a sharp, almost screechy industrial freshness. It opens with an icy, synthetic radiance that feels metallic and clean, stripped of any sweetness or floral fluff. As the fragrance settles, the initial "electric" chill transitions into a dry, smoky core of frankincense and amber. This isn't a warm, cozy amber; rather, it is resinous and austere, evoking the scent of a cold stone cathedral or a high-end designer boutique. Wearing it feels like donning a structured, avant-garde garment—it is architectural, edgy, and intentionally provocative, swapping "pretty" for a sophisticated, atmospheric hardness.

Details

House: Dior
Concentration: Parfum
Gender: unisex
Year: 2023
Longevity: 7.4 / 10 · 233 Parfumo ratings
Sillage: 7.0 / 10 · 230 Parfumo ratings
Season votes on Parfumo: Spring (65 votes), Fall (56 votes)
Occasion votes on Parfumo: Leisure (63 votes), Daily (53 votes)
Scent Profile: Fresh, Synthetic, Smoky, Resinous, Spicy
Perfumer: Francis Kurkdjian

Historical community ratings and votes imported from Parfumo. Values may have changed since import; the observation date is unavailable. Ratings reflect community opinions, not measured wear tests. Categories show up to two leading vote counts; votes are category selections and may overlap.

Community Insights

RedditFragrantica

The fragrance is highly polarizing within the community, with enthusiasts often debating its abrasive, synthetic opening against its daring, innovative character.
Many users compare it unfavorably to its predecessor, New Look 1947, noting that the removal of the original's airy florals in favor of sharp aldehydes and incense makes it a completely different—and much more difficult—scent to wear.
Performance is frequently described as having impressive tenacity and longevity on the skin, though its projection is considered intimate, creating a personal "aura" rather than a room-filling scent trail.
It is often categorized as a "statement piece" rather than a daily driver, best suited for professional or formal environments where a clean, "old money" or avant-garde impression is desired.
Some fragrance enthusiasts recommend layering it with woody or floral scents to add complexity to its somewhat blocky, linear composition.

Frequently Asked Questions

How does the 2024 New Look differ from New Look 1947?+

They are entirely different scents. New Look 1947 was a delicate, powdery floral with tuberose and vanilla. The 2024 version is a fresh synthetic composition focused on sharp aldehydes and smoky frankincense, with no floral or sweet notes.

Is this a versatile fragrance for everyday wear?+

While many find it suitable for business and daily leisure due to its "clean" profile, its sharp, smoky nature can be polarizing. Most users prefer it for daytime wear in spring and fall, though its coldness also suits modern, minimalist evening looks.

Does New Look lean more masculine or feminine?+

It is strictly unisex. It avoids traditional gender markers like heavy florals or deep woods, instead relying on a metallic, resinous profile that appeals to anyone seeking a non-traditional, laundry-clean-meets-church-incense vibe.

Is this a good choice for someone who likes Francis Kurkdjian’s other Dior work, like Dioriviera?+

Not necessarily. While both are modern, New Look is much edgier and less "pretty" than Dioriviera. It lacks the fruity or lush qualities found in his other creations, focusing instead on a radical, industrial freshness.

Appears in Collections

Casual & Leisure Fragrances2484 Unisex Fragrances3693 Parfum Fragrances786 Fragrances Starting With N234

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What does New Look smell like?

New Look (2024) is a stark departure from the traditional floral elegance often associated with the Dior name. Crafted by Francis Kurkdjian, this fragrance is a bold, minimalist exercise in contrast, defined by a massive dose of aldehydes that create a sharp, almost screechy industrial freshness. It opens with an icy, synthetic radiance that feels metallic and clean, stripped of any sweetness or floral fluff. As the fragrance settles, the initial "electric" chill transitions into a dry, smoky core of frankincense and amber. This isn't a warm, cozy amber; rather, it is resinous and austere, evoking the scent of a cold stone cathedral or a high-end designer boutique. Wearing it feels like donning a structured, avant-garde garment—it is architectural, edgy, and intentionally provocative, swapping "pretty" for a sophisticated, atmospheric hardness.

Details

House: Dior
Concentration: Parfum
Gender: unisex
Year: 2023
Longevity: 7.4 / 10 · 233 Parfumo ratings
Sillage: 7.0 / 10 · 230 Parfumo ratings
Season votes on Parfumo: Spring (65 votes), Fall (56 votes)
Occasion votes on Parfumo: Leisure (63 votes), Daily (53 votes)
Scent Profile: Fresh, Synthetic, Smoky, Resinous, Spicy
Perfumer: Francis Kurkdjian

Historical community ratings and votes imported from Parfumo. Values may have changed since import; the observation date is unavailable. Ratings reflect community opinions, not measured wear tests. Categories show up to two leading vote counts; votes are category selections and may overlap.

Community Insights

RedditFragrantica

The fragrance is highly polarizing within the community, with enthusiasts often debating its abrasive, synthetic opening against its daring, innovative character.
Many users compare it unfavorably to its predecessor, New Look 1947, noting that the removal of the original's airy florals in favor of sharp aldehydes and incense makes it a completely different—and much more difficult—scent to wear.
Performance is frequently described as having impressive tenacity and longevity on the skin, though its projection is considered intimate, creating a personal "aura" rather than a room-filling scent trail.
It is often categorized as a "statement piece" rather than a daily driver, best suited for professional or formal environments where a clean, "old money" or avant-garde impression is desired.
Some fragrance enthusiasts recommend layering it with woody or floral scents to add complexity to its somewhat blocky, linear composition.

Frequently Asked Questions

How does the 2024 New Look differ from New Look 1947?+

They are entirely different scents. New Look 1947 was a delicate, powdery floral with tuberose and vanilla. The 2024 version is a fresh synthetic composition focused on sharp aldehydes and smoky frankincense, with no floral or sweet notes.

Is this a versatile fragrance for everyday wear?+

While many find it suitable for business and daily leisure due to its "clean" profile, its sharp, smoky nature can be polarizing. Most users prefer it for daytime wear in spring and fall, though its coldness also suits modern, minimalist evening looks.

Does New Look lean more masculine or feminine?+

It is strictly unisex. It avoids traditional gender markers like heavy florals or deep woods, instead relying on a metallic, resinous profile that appeals to anyone seeking a non-traditional, laundry-clean-meets-church-incense vibe.

Is this a good choice for someone who likes Francis Kurkdjian’s other Dior work, like Dioriviera?+

Not necessarily. While both are modern, New Look is much edgier and less "pretty" than Dioriviera. It lacks the fruity or lush qualities found in his other creations, focusing instead on a radical, industrial freshness.

How does the incense note behave in this fragrance?+

The frankincense is dry and cold rather than warm or spicy. Combined with the aldehydes, it creates a "modern cathedral" effect—clean, slightly soapy, and very atmospheric, without the heavy sweetness found in amber-dominant perfumes.

Accords

Notes

HeartAldehydes//Frankincense//Amber

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Appears in Collections

Casual & Leisure Fragrances2484 Unisex Fragrances3693 Parfum Fragrances786 Fragrances Starting With N234

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Fragrance Fragrance is an independent price-comparison service, not a retailer or marketplace. We do not sell, stock, ship, or accept payment for products. Purchases are completed on third-party retailer sites. We are not affiliated with or endorsed by fragrance brands. How buying works.

Prices are collected from third-party retailers and updated periodically. Always verify the price on the retailer's site before purchasing. We may earn a commission on purchases made through our links.