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What does New Look 1947 smell like?

New Look 1947 is a study in refined texture, moving away from the heavy, syrupy florals of the past toward something far more gauzy and atmospheric. It opens with an immediate burst of sunny ylang-ylang, which brings a slightly fruity, almost apricot-jam quality to the air. This initial brightness quickly settles into a sophisticated floral heart where tuberose and jasmine provide a creamy white floral core, while iris introduces a dry, cosmetic-like powderiness. Wearing this fragrance feels like donning a piece of vintage couture made from modern, lightweight fabric. While the notes might suggest a "grandma" style scent, the execution is airy and sheer. As it develops, the initial floral volume dials back, revealing a soft, warm base of benzoin and vanilla. This dry down isn't sugary or gourmand; instead, it provides a woody, resinous warmth that sits close to the skin. It captures the spirit of "old money" elegance—composed, clean, and understated—rather than making a loud, dramatic entrance.

Details

House: Dior
Gender: feminine
Year: 2010
Longevity: 7.1 / 10 · 207 Parfumo ratings
Sillage: 6.1 / 10 · 200 Parfumo ratings
Season votes on Parfumo: Spring (100 votes), Fall (75 votes)
Occasion votes on Parfumo: Daily (93 votes), Leisure (90 votes)
Scent Profile: Floral, Powdery, Sweet, Woody, Creamy
Perfumer: François Demachy

Historical community ratings and votes imported from Parfumo. Values may have changed since import; the observation date is unavailable. Ratings reflect community opinions, not measured wear tests. Categories show up to two leading vote counts; votes are category selections and may overlap.

Community Insights

RedditFragrantica

The fragrance is widely regarded as a "skin scent" or "sheer floral," with a consensus that it possesses moderate to soft longevity and low sillage, making it more personal than provocative.
Members of the community often compare it to other powdery, polished scents like Love, Chloé and Dioramour, noting its suitability for those who enjoy a "red-lipstick" glamour aesthetic.
There is a notable debate regarding its name; many enthusiasts feel the scent is too "polite" and "insubstantial" to represent the bold, revolutionary 1947 "New Look" silhouette.
It is most highly recommended for spring and daytime wear, with users frequently suggesting it as a "signature-worthy" scent for professional or elegant casual environments.
Recent discussions reflect confusion between this 2010 floral version and the 2024 "New Look" by Francis Kurkdjian; the two are entirely different compositions, with the original being much more floral and powdery.

Frequently Asked Questions

Is New Look 1947 still available?+

This specific floral-powdery version has become increasingly difficult to find as Dior has transitioned the "New Look" name to a completely different composition. Many collectors now seek out "back up bottles" from secondary markets as it is effectively discontinued in its original form.

How does it perform in different weather?+

It is most effective in spring and summer. The sunny ylang-ylang and sheer floral notes bloom best in warmth, whereas it can feel "boring" or too faint in the heavy cold of winter.

Is this considered a unisex fragrance?+

While Dior marketed this as a fragrance for women and it leans traditionally feminine due to the heavy iris and tuberose powderiness, the woody and benzoin base notes give it a clean, neutral quality that some men also enjoy for "quiet luxury" daily wear.

What is the main difference between this and the 2024 "New Look"?+

The 2010 version (this one) is a powdery, creamy floral focused on ylang-ylang and tuberose. The 2024 version is an aldehyde and incense-heavy scent that is much cooler and more metallic in character.

Appears in Collections

Feminine Fragrances2169 2010s Fragrances3361 Fragrances Starting With N234

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We are not tracking a current retailer offer for this fragrance yet.

View price details

No tracked prices yet

We are not tracking a current retailer offer for this fragrance yet.

View price details

What does New Look 1947 smell like?

New Look 1947 is a study in refined texture, moving away from the heavy, syrupy florals of the past toward something far more gauzy and atmospheric. It opens with an immediate burst of sunny ylang-ylang, which brings a slightly fruity, almost apricot-jam quality to the air. This initial brightness quickly settles into a sophisticated floral heart where tuberose and jasmine provide a creamy white floral core, while iris introduces a dry, cosmetic-like powderiness. Wearing this fragrance feels like donning a piece of vintage couture made from modern, lightweight fabric. While the notes might suggest a "grandma" style scent, the execution is airy and sheer. As it develops, the initial floral volume dials back, revealing a soft, warm base of benzoin and vanilla. This dry down isn't sugary or gourmand; instead, it provides a woody, resinous warmth that sits close to the skin. It captures the spirit of "old money" elegance—composed, clean, and understated—rather than making a loud, dramatic entrance.

Details

House: Dior
Gender: feminine
Year: 2010
Longevity: 7.1 / 10 · 207 Parfumo ratings
Sillage: 6.1 / 10 · 200 Parfumo ratings
Season votes on Parfumo: Spring (100 votes), Fall (75 votes)
Occasion votes on Parfumo: Daily (93 votes), Leisure (90 votes)
Scent Profile: Floral, Powdery, Sweet, Woody, Creamy
Perfumer: François Demachy

Historical community ratings and votes imported from Parfumo. Values may have changed since import; the observation date is unavailable. Ratings reflect community opinions, not measured wear tests. Categories show up to two leading vote counts; votes are category selections and may overlap.

Community Insights

RedditFragrantica

The fragrance is widely regarded as a "skin scent" or "sheer floral," with a consensus that it possesses moderate to soft longevity and low sillage, making it more personal than provocative.
Members of the community often compare it to other powdery, polished scents like Love, Chloé and Dioramour, noting its suitability for those who enjoy a "red-lipstick" glamour aesthetic.
There is a notable debate regarding its name; many enthusiasts feel the scent is too "polite" and "insubstantial" to represent the bold, revolutionary 1947 "New Look" silhouette.
It is most highly recommended for spring and daytime wear, with users frequently suggesting it as a "signature-worthy" scent for professional or elegant casual environments.
Recent discussions reflect confusion between this 2010 floral version and the 2024 "New Look" by Francis Kurkdjian; the two are entirely different compositions, with the original being much more floral and powdery.

Frequently Asked Questions

Is New Look 1947 still available?+

This specific floral-powdery version has become increasingly difficult to find as Dior has transitioned the "New Look" name to a completely different composition. Many collectors now seek out "back up bottles" from secondary markets as it is effectively discontinued in its original form.

How does it perform in different weather?+

It is most effective in spring and summer. The sunny ylang-ylang and sheer floral notes bloom best in warmth, whereas it can feel "boring" or too faint in the heavy cold of winter.

Is this considered a unisex fragrance?+

While Dior marketed this as a fragrance for women and it leans traditionally feminine due to the heavy iris and tuberose powderiness, the woody and benzoin base notes give it a clean, neutral quality that some men also enjoy for "quiet luxury" daily wear.

What is the main difference between this and the 2024 "New Look"?+

The 2010 version (this one) is a powdery, creamy floral focused on ylang-ylang and tuberose. The 2024 version is an aldehyde and incense-heavy scent that is much cooler and more metallic in character.

Accords

Notes

TopYlang-ylang

Is this suitable for formal events?+

Yes, it is often described as "timeless" and "elegant," making it a perfect choice for weddings or dressed-up daytime events where you want to smell sophisticated without overwhelming the room.

HeartIris//Tuberose//Jasmine//Rose

BaseBenzoin//Vanilla

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Appears in Collections

Feminine Fragrances2169 2010s Fragrances3361 Fragrances Starting With N234

Where to buy New Look 1947

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Fragrance Fragrance is an independent price-comparison service, not a retailer or marketplace. We do not sell, stock, ship, or accept payment for products. Purchases are completed on third-party retailer sites. We are not affiliated with or endorsed by fragrance brands. How buying works.

Prices are collected from third-party retailers and updated periodically. Always verify the price on the retailer's site before purchasing. We may earn a commission on purchases made through our links.